How to have an effective marketing strategy for your app?

By Yvonne

April 13, 2017 Marketing No comments

If we think and wonder what most people are talking about is, there would be no second thoughts to have an answer to this. The change in the thinking of people and the way world has turned to digitalization, there has been an increase in the number of people who now are addicted to their smartphones.

Coming back to the question and its answer, the trend that the world is talking about is – “APPS”. Apps are the explosion that has taken the meaning of mobility to the next level. The world is going crazy with apps. There is hardly anything left untouched by the app development companies, globally. Name anything from shopping, dining, traveling, education to grocery there are a variety of apps available for them.

Many businesses have also realized the potential that the app industry has and are now heading to develop their own app to have a successful margin of profit. But here comes another important question,” does just developing an app will give it a stand among the competitors”? No. Besides developing an app, having an effective marketing strategy for it is equally necessary.

How to have an effective marketing strategy for your app

An effective marketing plan, which is developed at the inception stage, right when you are in talks with your mobile app development company, will help your customers in knowing about your app and will help getting it installs. Here we are talking about how you can make one for you.

 

  1. Target the Right Audience:

Be clear for whom you are developing the app and make the targeted audience a part of the team. Never miss a chance to make them feel special as this will give them a sense of personal relation to them. The actually interested users will be sure that it’s their app and thus they will act as a strong network of word of mouth marketers who will promote your app.

 

  1. Take Feedbacks:

Besides acting as a strong network of marketers, those users can give you valuable feedback for your app that could be used to make the app better and to justify it as according to the user’s expectation.

 

  1. Social Media Rescue:

Social platforms are not only a good medium to stay connected but are also a great source to be used to market the business. Use the various social platforms like Facebook, LinkedIn, Twitter etc. to reach out to the majority of people and aware them about your product. Update your blog or articles specifying the type of work that you are doing or keep all the social accounts active to get active users.

 

  1. Make Use of Press:

You can also take the help of press conference to let the world know about your app idea and what you are about to deliver to the world. Also, mention all the benefits that your app will be offering to the users and how it will save their valuable time. Make sure that your press conference covers and give a clear vision of all the major functionalities that your app gives.

 

  1. Advertisements:

Ads are the easiest and fastest way to reach many people in one go. Use all the mediums like radio, television, newspaper, etc. to run an ad for your product. This will open doors to reach to a huge number of people making them an idea about your app. Make an ad that is innovative and informative at the same time.

 

Developing apps are important but to have effective strategies for marketing are more important as they make sure that your app is launched at the right place, at the right time and to the right people.

SakshiButtan is currently managing social media at ChromeInfotech, one of the leading custom software development company which also expertise in mobile app design and development. Being new in the world of writing, she is still finding her ways around. When not scrolling around tech news, you can find her with her earphones on with Enrique.

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