Running a business in the contemporary market environment is not for the fainthearted. For a start, you are competing on a global level and with the advent of internet marketing, the competition is even stiffer. If you are marketing your business online, you have to stay on top of the digital trends for you to reach your target audience. Are You Marketing On Instagram? Here Are Unique Opportunities You Are Missing.
Today, any marketing strategy that does not integrate Instagram is missing out for many good reasons. You see, Instagram boasts over 700 million monthly active users (MAUs). This should be motivation enough for you to include this social media platform in your marketing strategy. The photo and video sharing app which was launched in 2010 by Kevin Systrom and Mike Krieger has become a secret weapon for early adopters in beating the competition.
With the stagnation of Twitter and lack of creativity from Facebook, younger users have now moved on to more engaging platforms. Well, Instagram just happens to provide something most people love; a photo and video sharing platform. As a marketer, remember that visuals are processed 60,000 times faster in the brain than text.
These are some of the facts that have pushed about 50% of brands to integrate Instagram into their marketing strategies. In fact, one of the most common searches regarding Instagram is for real Instagram likes. The more likes your posts have, the better for your brand.
Are You Marketing On Instagram? Here Are Unique Opportunities You Are Missing
However, there is more that you are missing as an online marketer if you are not on Instagram yet. Take a look:
1. Leveraging rapid growth of Instagram –Instagram is the fastest growing social media network today. This means if you establish yourself early through a business profile, you will find it easier to tap into the growing numbers. In essence, you will grow with the service as some major brands including Prada, Adidas, Nike and Gucci have done so far.
2. Targeted marketing – The connection with Facebook will help you find your target audience easily and direct your content to them. For instance, if you are a contemporary home decorator, you will find it easier to target the relevant audience using demographic data filtered form Facebook.
3. Higher engagement –Instagram is the king of social media engagement. It beats Facebook and Twitter hands down, which is a major feat considering these two are the most established social media platforms for marketers. Instagram boasts per-follower engagement, which is 58 times more than Facebook and 120 times more than Twitter. With an automation service like Like4Like, engagement on your Instagram account can never been easier.
4. Learning more about your target customer –Instagram is all about sharing experiences and this is an opportunity for any business to learn more about their customers. Whether you are a local retail store, a restaurant or an online business, you can easily see what customers have been saying about you. A picture of your business and a tag of its location will give you a link of all photos taken at your location.
Truth be told, growing your Instagram account is a tough job but you can now get free Instagram likesby automating the exchange process. This gradually grows your following and helps you achieve your marketing goals.